RUSS COHEN

EXPERIENCE=

RESULTS.

 Copywriting / Content Development/ Creative Services

ABOUT ME

While I have won my share of awards including Clio finalist, Cannes finalist, Addy Gold and Silver, Best in The West Gold, the best reward is driving results.

 

I have helped drive results and build brands in a variety of mediums from broadcast to print to digital media and more. I have worked for some of the most successful advertising agencies in the country as well as some of the smallest boutique firms. I have also had the opportunity to manage, elevate and contribute to the creative departments of a few very successful clients.

 

Additionally, the experience I have gained over the last few years as a public servant in both politics and as a non-profit leader have given me keen insights that are invaluable in building and maintaining client relationships.

EXPERIENCE

 

Senior Creative Professional with extensive experience in:

 

•       Creative Direction

•       Copywriting/Content Development        

•       Art Direction/Graphic Design

•       Broadcast production

•       Project Management   

•       Online/interactive integration

 

 

 

EGNYTE, INC,

Mountain View, CA

Creative Director/Director of Creative Services/Sr. Copywriter

Developed new strategy and creative deliverables to support new brand positioning including but not limited to: demand generation content, including both text and display ads, email campaigns, event materials, web content, landing pages, white papers, ebooks, social media and more—all of which drove demand and increased leads (MQLs) while simultaneously ensured brand consistency. Managed a creative team of five.

 

PRINCIPAL, RUSS COHEN CREATIVE CONSULTANTS

WITH CLIENTS INCLUDING:

 

VMWARE, INC.,

Palo Alto, CA

Sr. Copywriter/Content development ( consultant )

 

Developed strategically sound and creatively flawless marketing deliverables and product content including but not limited to: demand generation emails, abstracts, web content, naming, landing pages, mobile advertising and more—all of which drove demand and increased leads while simultaneously ensured brand consistency.Translated complex technical data into understandable, compelling, results driven content.Worked collaboratively with cross-functional teams to define content and editorial strategy.Created email registration and follow-up templates resulting in Corporate Marketing faster internal response time.

 

TIDEMARK, INC.,

Redwood Shores, CA

Sr. Copywriter/Content development ( consultant )

 

Developed creative digital assets including but not limited to: nuture-track emails, advertising, landing pages, social media content and more.Translated deeply complex data into understandable and compelling content by collaborating across department boundaries in order to drive results.Created a standard sales force FAQ that increased messaging effectiveness and process efficiency.

 

POLYCOM, INC.,

Pleasanton, CA

Sr. Copywriter/Content development ( consultant )

 

Created deliverables including: B2B and B2C advertising campaigns, (both digital and traditional) video scripts, executive communications and more.Created a library of advertising campaigns and collateral that allowed the Creative Services Department to become more efficient.Elevated the level of creative deliverables.

 

INTUIT, INC., Mountain View, CA

Sr. Copywriter/Content development ( consultant )

 

Developed brand, product and field marketing materials for both internal and external facing audiences.Elevated the level of internal creative development resulting in a paradigm shift—transforming the Creative Services Division from merely a utilitarian arm of the company to a trusted marketing partner.

 

PALO ALTO DOWNTOWN BUSINESS AND PROFESSIONAL ASSOCIATION,  Palo Alto, CA

Executive Director

 

Led public/government affairs, branding initiatives and media contacts on behalf of the over 800 dues paying members by working with city staff, outside agencies and a volunteer board of directors. Managed finances of this 501 c 6 non profit.

 

HYPERION SOLUTIONS INC..

Santa Clara, CA         

Creative Director/Sr. Manager/Creative Services Director

 

Managed a team of creative professionals in developing and executing corporate, product and field marketing collateral, direct mail creative, video, Power Point presentations and other deliverables.

 

• Interfaced with “internal” clients to ensure success across all programs and brand consistency.

• Managed a variety of external vendors to ensure a high standard of quality and reduce annual service costs.

 

FCB (Foote, Cone & Belding Advertising)

San Francisco, CA                   

Vice President, Group Creative Director/Copywriter/Art Director

 

Responsible for hands on creative development and direction. Managed a team of creative professionals.

• Built consensus between multiple departments, managers, vendors and direct reports while meeting or exceeding fiscal challenges.

• Provided strategic and design development for all clients resulting in raised awareness and sales.

 

Resource Marketing

San Francisco, CA                                                

Associate Creative Director/Copywriter/Art Director

 

Responsible for hands on creative development including Art Direction and Copywriting. Managed a team of creative professionals.

 

• Built consensus between multiple departments, managers, vendors and direct reports while meeting or exceeding fiscal challenges.

• Provided strategic and design development for all clients resulting in raised awareness and sales.

 

BBDO Advertising

San Francisco and Los Angeles, CA                          

Senior Copywriter/Art Director

 

Responsible for hands on creative development including Art Direction and Copywriting. Managed a team of creative professionals.

• Built consensus between multiple departments, managers, vendors and direct reports while meeting or exceeding fiscal challenges.

 

EDUCATION

B.A., Communications, California State University, Fullerton, CA

B.F.A., Advertising. Art Center College of Design, Pasadena, CA

Graduate, San Mateo County Chamber of Commerce Leadership Program

 

 

TECHNICAL SKILLS

InDesign, MS Word, Outlook, Excel, PowerPoint, Quark, Photoshop. Illustrator, working knowledge of HTML, Final Cut Pro and more.

Can tell a good joke.

 

 

ADDITIONAL EXPERIENCE WHICH MAY OR MAY NOT BE RELEVANT

Former council member, elected position: City of Burlingame

Founder/Curator: Burlingame Hillsborough History Museum

Past President: Burlingame Historical Society

Instructor: Advertising Concepts, Miami Ad School, San Francisco, CAInstruct or: Art, Architecture and History, Burlingame Rec. Center, Burlingame, CA

Columnist: Daily News, Examiner.com